Image via A&C Inc.
Black hair care has become a lucrative business, and more and more black entrepreneurs have found ways to create more variety in product choices when it comes to Afro-textured hair. Hair care for men has also become a fast growing niche with more black men looking for products to take care of their natural hair. After making a name for himself in the UK, this black male entrepreneur plans to bring his men’s grooming line to the US market.
Aaron Wallace is the brainchild of his eponymous luxury hair care brand, which was specially developed for black men. While working as a hairdresser, Wallace began creating his own products and experiences with clients. “I cut my hair daily and had regular conversations with clients who were mostly black men,” Wallace said in an email interview.
“I noticed that many of us had similar problems with our hair and grooming, and found it difficult to find the best solutions for our hair type. I wanted to change that and have developed a number of products that solve these problems. ”
Despite the challenges of entering a new international market, Wallace looks forward to finally bringing its products to the US. “It was quite a challenge to be based in the UK and have that kind of US interest, mostly because of the challenges that come with shipping,” Wallace says.
“The shipping costs were a major hurdle for us because they increase the barrier for our US customers. However, we have now found solutions to this. I’m excited to serve our US and Canadian customers now … we want to be as approachable as possible and I’ll find each other on local store shelves soon. “